Curly hair doesn’t just “wake up like this.” It takes love, hydration, and a little curl whispering magic to keep those spirals looking shiny, defined, and frizz-free. And if your hair has been rebelling in this summer humidity (same, girl, same 😩), now is literally the perfect time to stock up on your favorite curl essentials—because Ulta’s Curl Favorites are BOGO 50% Off through July 19!

Even better? If you’re new to Ulta, you can unlock $5 off, get a free birthday gift, and start earning rewards points just by creating an account. Oh, and don’t forget: Free same-day delivery with any $50 purchase. Yes, please!

Now, lets do a quick sneak peak into 5 holy grail curl products that’ll make your curls bounce like never before:


🌀 1. SheaMoisture Coconut & Hibiscus Curl Enhancing Smoothie

Sale Price: $13.29 | Size: 12 oz

This smoothie isn’t for sipping, but it is for sipping your curls in moisture. Formulated with Silk Protein, Neem Oil, and the tropical dream team of Coconut and Hibiscus, this thick and creamy curl styler is perfect for thick, curly, and coily hair types. It defines curls, tames frizz, and adds a gorgeous natural shine.

Why you need it:

  • Rich texture that deeply hydrates

  • Smells like a beach vacation

  • Great for twist-outs, braid-outs, and protective styles

🛍️ Grab it now at Ulta and get another curl fav at 50% off!


✨ 2. DevaCurl SuperCream Coconut Curl Styler

Sale Price: $32.00 | Size: 5.1 oz

Let’s call this one the “curl whisperer.” SuperCream is all about flexibility and definition—no crunch in sight. With coconut oil at its core, this one is your BFF for moisturizing dry curls, adding bounce, and controlling flyaways. Plus, it plays nice with both wash-and-gos and braid styles.

Why you need it:

  • Versatile for all curl patterns

  • Smells like coconut heaven

  • Moisturizes without making hair greasy

🛍️ Get yours during Ulta’s BOGO 50% off curl event


🌿 3. Not Your Mother’s Curl Talk Defining Cream

Sale Price: $9.29 | Size: 5.3 oz

Budget-friendly and curl-enhancing? Yes, queen! This defining cream is infused with rice curl complex and keratin amino acids to help your curls clump beautifully and stay defined all day long. No crunch, no stiffness—just soft, flexible curls that are ready to slay.

Why you need it:

  • Affordable + highly effective

  • Works amazing for Type 2 to Type 4 curls

  • Great for humid weather defense

🛍️ Add to cart and score the BOGO 50% magic now


🌈 4. Ouidad Advanced Climate Control Heat & Humidity Gel

Sale Price: $26.00 | Size: 8.5 oz

This one is basically air-conditioning for your hair. Specially made for curly girls living in humid climates, this gel provides long-lasting definition and frizz control—without the dreaded gel crunch. It’s packed with anti-frizz nano technology, wheat proteins, and arginine to strengthen and smooth.

Why you need it:

  • Iconic frizz-fighter

  • Keeps curls defined and bouncy

  • Doesn’t flake or feel stiff

🛍️ Slay those humid days—shop it on sale at Ulta


💧 5. Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream

Sale Price: $7.99 | Size: 12 oz

Okay, curl fam—this is the ride-or-die. Whether you’re just starting your curl journey or you’ve been deep in the co-wash life, Cantu’s Curl Activator is your daily dose of hydration. Made with pure shea butter, this one helps restore your curl pattern, reduces breakage, and gives that juicy curl pop we all love.

Why you need it:

  • Super affordable and effective

  • Softens, elongates, and defines

  • Perfect for every curl pattern

🛍️ Snag it while BOGO 50% Off lasts!


🎉 Final Thoughts, Curl Queen!

Whether you’re a wavy gal, a coily cutie, or somewhere in between, these curl essentials are too good to miss—especially when Ulta is giving you Buy One, Get One 50% Off on select curl brands. Just remember: this sale ends July 19, so don’t wait for your curls to scream for help.

✨ Pro tip: Combine your purchase with Ulta’s $5 new account perk + hit the $50 free delivery mark and thank yourself later. 💁‍♀️

Ready to give your curls the VIP treatment they deserve?
🛒 Shop all curl favorites now before the deals curl away!

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